PDF Ebook Beer School: Bottling Success at the Brooklyn Brewery, by Steve Hindy, Tom Potter
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Beer School: Bottling Success at the Brooklyn Brewery, by Steve Hindy, Tom Potter
PDF Ebook Beer School: Bottling Success at the Brooklyn Brewery, by Steve Hindy, Tom Potter
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What do you get when you cross a journalist and a banker? A brewery, of course.
"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
—Michael Jackson, The Beer Hunter(r)
"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
—Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School
"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
—Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth
"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.
- Sales Rank: #291536 in eBooks
- Published on: 2007-07-20
- Released on: 2007-07-20
- Format: Kindle eBook
From Publishers Weekly
This winning tale of the rise of the Brooklyn Brewery follows the basic pattern of every entrepreneur's memoir: a restless visionary sets out to accomplish a dream, barely survives a series of setbacks, emerges victorious—and ready to tell readers how they can do the same. But this account serves up more than the usual suds and foam—its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive. In fact, the authors, foreign correspondent Hindy and banker Potter, decided to found their New York brewery, now 17 years in business and among the top 40 in the U.S. in sales, after consuming many bottles of Hindy's homebrew. The longtime partners tell their story in engaging, candid voices, delivering cautionary anecdotes, reflections on longstanding disagreements and lingering resentments, and brutally frank self-assessments. It helps the story immeasurably that beer is a more colorful subject than, say, spreadsheet software, a fact that gets the reader past the inevitable chapter on financing. Though Hindy and Potter may not help the aspiring entrepreneur strike gold, they offer a compelling model and a heartening story. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
This winning tale of the rise of the Brooklyn Brewery follows the basic pattern of every entrepreneur's memoir: a restless visionary sets out to accomplish a dream, barely survives a series of setbacks, emerges victorious--and ready to tell readers how they can do the same. But this account serves up more than the usual suds and foam--its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive. In fact, the authors, foreign correspondent Hindy and banker Potter, decided to found their New York brewery, now 17 years in business and among the top 40 in the U.S. in sales, after consuming many bottles of Hindy's homebrew. The longtime partners tell their story in engaging, candid voices, delivering cautionary anecdotes, reflections on longstanding disagreements and lingering resentments, and brutally frank self-assessments. It helps the story immeasurably that beer is a more colorful subject than, say, spreadsheet software, a fact that gets the reader past the inevitable chapter on financing. Though Hindy and Potter may not help the aspiring entrepreneur strike gold, they offer a compelling model and a heartening story. (Oct.) ("Publishers Weekly," August 22, 2005)
From the Inside Flap
"We faced many scary moments over the years, both spiritual—staring at the brink of bankruptcy—and physical—staring down the barrel of a 9mm pistol. When you start a business, it is not only your money and your investors' money that is on the line, it is your dream, your idea, and sometimes your life."
—Steve Hindy and Tom Potter
I s this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew. In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business—all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:
- Creating that all-important first business plan
- Getting financing and/or recruiting investors
- Using guerilla marketing, publicity, and community involvement to attract attention
- Keeping employees educated and motivated
- Partnering on events and networking for opportunities
- Keeping your cool when the Mafia comes calling
- Hiring "virgins"—why veteran salespeople can have problems in start-ups
- Managing people, finances, expectations, and growth
- Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1
From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over twenty years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!
Most helpful customer reviews
0 of 0 people found the following review helpful.
Best Book on Business I've Ever Read
By Amazon Customer
This is one of the best and most enjoyable books that I have ever read on entrepreneurship and growing from startup to a successful enterprise. It is the kind of book that can be read time and time again. The beer business is a ruthless and unforgiving industry. You can apply all of the great lessons these guys teach to just about any type of endeavor. Read carefully, slowly, and absorb the lessons. It is like reading "The Art of War". Only better. You get both specific guidelines and solutions to common challenges (industry specific & general business) as well as "across the board" generalizations. I opted for the < $2 electronic access and had already finished reading the entire book before the physical book arrived 2 days later!
0 of 0 people found the following review helpful.
Great business-beer book
By Corinne M. Baker
My husband is a home brewer and has quite an extensive library on everything about beer. He also is a business professor, so when I saw this book I thought it would be the perfect addition to his library.
Turned out I was right. He said it is a great look into the business end of it while still keeping it entertaining on the beer end. So anyone that wants to look a little deeper into the brewing industry might like this book.
0 of 0 people found the following review helpful.
As good as the beer they make!
By Mr. BuzzKillington
This book is not only about beer, it has much more than that. It contains some of the history of nyc regarding beer, laws, distribution and the neighborhoods that inspired brooklyn brewery (or the other way around). Steve and Tom put everything together in a way it makes sense and keeps you reading. I will definitely be making my way to their brewery the next time am in town.
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